There is much potential within the Direct Selling industry that has yet to be fully realized, and DSAS is committed to supporting direct selling companies in Singapore to change the way the industry is perceived, by ensuring high performance standards of our member companies.

We lend our support to member companies in the areas of governance, education, communications, consumer protection and ethics, and ultimately hope that our efforts will contribute to a more conducive environment for the growth of the direct selling industry in Singapore – ultimately, one that will help us gain a standing amongst the top direct selling nations.

Our Vision

An ethical marketplace for the direct selling industry in Singapore

Our Mission

  • Establish industry standards
  • Ensure consumer assurance and satisfaction
  • Enhance positive perception for the direct selling industry